This lecture explores how artificial intelligence (AI) can open a possibility to thrive creativity in
advertising as art, change the essence of art in a greater scale and scope, and revolutionize the art
consumption experience. The author examines generative AI-assisted advertising practices in the
marketplace, reviews the scholarly perspectives on the evolving nature of AI and art, and provides
insights into AI and art consumption in everyday life. This investigation helps us conceptualize
market-mediated AI-assisted creativity and assess the future directions for practitioners and scholars.