Analysis of the effect of vicarious satisfaction through non-celebrities performers in the travel reality show - Focusing on

Hyunji Lee  OTT Content Planning/Policy/Business
Speaker

Hyunji Lee
|  OTT Content Planning/Policy/Business

Abstract

This study analyzes the popularity factors of MBC travel reality show [Adventure by Accident], which was aired popularly. While the existing travel reality shows have been underperforming, [Adventure by Accident] has been successful after COVID19. Based on previous studies related to various non-scripted content, it was confirmed that the vicarious satisfaction effect was the main success factor. This study analyzes how the program maximize the viewer’s vicarious satisfaction and considers the ways to provide it in present situation where a number of travel reality shows are being produced again.

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