Yuehao Jiang will give an artist talk introducing her individual artistic practice and framing the evolution of her creative vision through Falsework Studio—an artist-centered studio and incubator focused on developing artists’ original intellectual property (IP) across multiple formats as a response to the rapid rise and integration of artificial intelligence tools into creative work. The talk will begin with a brief introduction to Jiang’s past work, sharing projects that bridge digital and physical space through fabrication, 3D scanning, and social media, including Shanzhai Remix (2017), which offers insight into research-based and materially grounded approaches to new media. The second half of the talk will focus on the collaborative journey that led Jiang to co-found Falsework Studio, and how she sees the studio as both a service provider and an incubator for artist-led IP. Jiang will share the development of the studio’s in-house project Spider Lily, an atmospheric indie game inspired by Chinese mythologies of the afterlife, across multiple formats: real-time gameplay, immersive performance, and 3D-printed sculpture. Spider Lily illustrates how Falsework Studio brings creative expression into production pipelines, supporting artists in building richly developed worlds that can translate into games, film, interactive media, and physical installation. This talk is intended for a wide-ranging audience interested in the intersections of media arts, games, film, and digital culture. It is both a behind-the-scenes look at creative incubation and an open invitation to rethink sustainable models for creative practice in a rapidly evolving technological landscape.